Multilingual SEO for world markets Part 1
Multilingual keyword research
So you've translated your website into German, Italian, Spanish, Dutch, French, Arabic, Portuguese and Chinese.
Now what?
Now you have to draw traffic to the newly translated sites.
There are many ways to draw traffic, but the search engines are just as important in German or Spanish as they are in English.
Surprisingly, SEO in Spanish, French, English, German...or any Roman alphabet language is not that different.
In this article, we will be dealing only with Roman alphabet languages.
The main thing is to be able to move around in the language...and if you are not fluent, make sure a translator cleans up any text edits without undoing the changes key to your multilingual SEO efforts.
Let's assume the original site is in English, the translation into French, for example, is already complete and you have a list of English search terms (keywords).
The first step is to identify equivalent French search terms.
This might not give you the same number of search terms.
For instance, if you start with
the 10 search terms around the word "socks" (buy socks, buy socks online, glow-in-the-dark socks, etc.), you will most likely end up with twice as many search terms in French, as there are two common words for socks in French ("bas" and "chaussettes").
This might mean that you need to create additional landing pages for French search engine surfers.
Note: be wary of using official translations for keyword research.
Your translator probably used the very best vocabulary and grammar possible, including words and conjugations that your target market might never even have heard of, let alone be searching for.
You can get ideas through free translation services - which absolutely butcher the language, so don't use them for translation, please! ? that can give you some quick ideas to work with.
Two such services I use for just such a purpose are FreeTranslation.com and FreeTranslation.Paralink.com.
The next step, of course, is to find out which of the search terms are worth pursuing.
Of course, you could try all of them, since it will take almost no effort to get top rankings for little searched French or Spanish terms.
But you might also miss out on some related terms that are well-searched.
Two pay-per-click search engines that offer search suggestion tools in a variety of languages are Overture and Miva (formerly Espotting).
The third step is to group the search terms together into natural groupings and assign each group to a page on the website, just as one would do in English, so that the terms that complement each other are grouped onto the same web page.
You see, it's really not that different from English, but you do have to be able to move through the other language.
Please note: fluency is not required, but being able to understand what you read and come up with related search terms is required.
In part 2, we will look at the on-page optimization..
New VistaPro Renderer 4.2 Released!
(ContentDesk) August 17, 2004 -- VendorNation.com is proud to announce the official release of VistaPro Renderer version 4.2! Now with a new windowed interface! Landscape rendering has never been easier! This powerful and easy to use rendering software will knock your socks off with its' rendering speed, photo-realistic scenes, real world landscapes, and brilliant animating power.Learn more about VistaPro Renderer:http://www.vendornation.com/software.htmlDownload the all new demo today (600Kb):ftp://ftp.monkeybyte.com/WinOS/vp_demo_install.zipNew product screen shots:http://www.vendornation.com/imgs/screen_vp_001.jpghttp://www.vendornation.com/imgs/screen_vp_002.jpg
New VistaPro Renderer 4.2 Released! 
Socks > New VistaPro Renderer 4.2 Released!
Christmas Gifts ? 3 Top Tips for Home-Made Christmas Gifts to WOW the One's You Love!!
Copyright (c) 2006 Bernadette Dimitrov
During the Christmas festive season there is nothing more personal and cherishable than to give a home-made Christmas gift. It shows you have taken time, care and effort. It really is the ultimate in gift giving ? something made by you. However most people are stuck for ideas for home-made Christmas gifts but not any longer! Here are 3 top tips for great home-made Christmas gifts:
1. Gifts in a jar - make some Christmas cookies (there are many easy to make recipes available.
Martha Stewart has easy Christmas Cookie recipes for free at squido.com). Make, bake then place them in some spare jars you have in the house or you can purchase some lovely inexpensive ones from department stores. Add some red Christmas ribbon, stick a couple of Christmas tree ornaments on the lid and add a Christmas label with "For ? Christmas Cookies made by ?.." Everyone will love this gift, young and old and it is great for unexpected visitors...
Christmas Gifts ? 3 Top Tips for Home-Made Christmas Gifts to WOW the One's You Love!!
Socks > Christmas Gifts ? 3 Top Tips for Home-Made Christmas Gifts to WOW the One's You Love!!
Flip Flops and Socks Help Travelers Through Airport Checkpoints
Wearing sandals on a plane trip makes it easy to slip your shoes off if questioned at the screening area, but many people do not want to stand in their bare feet at such a public venue, not to mention having to deal with cold feet in the cooler temperatures. Flip Flop Socks and sandals cover the feet and enable travelers to wear sandals during travel. A recent Washington Post article by Sara Kehaulani Goo, (http://www.washingtonpost.com/wp-dyn/articles/A53612-2004Dec9.html) reports how retailers all over the U.S. are responding to the need for clothing like suspenders, bras and shoes designed to not set off the airport magnetometer. Some of the retailers are even marking their products "airport friendly" on the packaging.
"Flip Flop Socks are airport friendly, when worn with a pair of rubber or leather flip flops," says Michele Baer, company owner."Our customers have been telling us...
Flip Flops and Socks Help Travelers Through Airport Checkpoints
Socks > Flip Flops and Socks Help Travelers Through Airport Checkpoints
Goodies Games and Chat on Sockit.Com from Sport Relief
(ContentDesk via ContentDesk Direct) July 12, 2006 -- Visit Sockit to put your best red sock forward for Sport Relief 2006. Its jammed with ideas, goodies and games to make your Sport Relief a foot stomping success. Sport Relief is all about doing Miles in whatever way you want, whilst raising money to help make the world Miles better. Get some inspiration with sockits animated fundraising ideas - from smelly sock challenges to kung fu Miles you're sure to have Miles of fun.
You can travel 5457 miles and visit the streets of Guatemala in South America where you can meet Famuel, Cristinia, Alex and Maya Keltia.
Take part in an amazing interactive adventure to find out about their lives, dreams for the future and how they are making their worlds better.Get creative...
Goodies Games and Chat on Sockit.Com from Sport Relief
Socks > Goodies Games and Chat on Sockit.Com from Sport Relief